The 18 Most Creative Ad Campaigns in History
Here in this article we will provide latest details about best advertisements. I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little delicate for me to come up with just one” stylish” announcement of all time which is why there are 18 in this post rather. But why are these some of the stylish advertisements of all time? Because of the impact they had on brand growth and because they hit on some universal verity that makes them memorable times after they first began. In fact, some of us might not have indeed been alive when these juggernauts first vented. But to know what makes an announcement great, you must first understand what an announcement is.
Download Now: Free Ad Campaign Planning Kit
Through verbal or visual messaging, advertisements market goods, services, or political causes. Businesses can pay the operator of a platform or channel with a comparable audience to broadcast these messages on their behalf. Measuring the effectiveness of the message and making sure it is understood by the intended audience are two of the major issues in advertising.
There are many different types of commercials, as you might expect, and they all have distinct objectives for their businesses and are distributed through various channels and media. Advertising is available everywhere, so what works best today may not work best tomorrow.
Also Read: Ultimate Workout Routine for Men (Mens Workout Plan)
Types of Advertisements
Here are four basic examples of advertising from the past few centuries (yikes), from earliest to latest.
Advertising Strategy Planning Kit
Learn more about the best advertising types with this free kit.
1. Print Advertising
As per Infolinks, the first print advertisement appeared in England in 1472. Since that time, this form of advertising has been made available via publications including newspapers, magazines, brochures, billboards, and flyers, as well as other similarly portable means of communicating a brand’s message to its ideal target audience. In this advertising strategy, the advertiser pays the publisher to include their advertisement in the magazine.
2. Radio Advertising
In 1920, radio stations in the United States broadcasted their first paid programming. Don’t be fooled by the fact that we may all have our iPhones plugged in while we are driving around these days. Even today, radio is a powerful marketing and promotion medium for promoting sponsored events and novel items. In this type of advertising, the advertiser pays the radio station to play their commercial during predetermined pauses in the music or radio programme.
3. Television Advertising
The first television commercials were produced in the 1940s to promote useful products and political causes. Today, advertisers can utilise television to advertise goods and services to local TV stations as well as to national broadcast networks. In this form of advertising, the advertiser pays the television network to run their commercial during pre-selected pauses in the network’s regular programming.
4. Internet Advertising
With the introduction of “banner” advertisements for various telecommunications firms, internet advertising gained traction in the middle of the 1990s. These advertisements are interspersed throughout websites by marketers. In essence, advertisers pay the owner of the website to position their adverts in open areas apart from the website’s original content. But that’s only the very beginning. Video, search engine marketing, paid social media posts, and other forms of online advertising have emerged.
The aforementioned advertising formats have essentially undergone a significant evolution since their inception. Messages that were originally somewhat one-dimensional now have smart, humorous, or meaningful undertones that make the advertisements remember years after they were first shown.
So how do you create an advertising strategy that resonates? Well, this post should help with that as we explore how we can learn from ads and campaigns.
But, first, an important distinction:
An advertising campaign is a series of commercials having a consistent voice or theme. An advantage of a campaign over a solitary commercial is that it can communicate the same message over a greater range of channels and for a longer period of time without getting monotonous or wearing on the audience.
Featured Resource: Advertising Campaign Planning Kit
Use HubSpot’s free Advertising Campaign Kit to plan out your advertising project and learn more about which advertising type is the best for your project.
The Best Advertising Campaigns of All Time (And What Made Them Successful)
Without further do, here they are in no particular order: 18 of the best advertisements of all time and the lessons we can learn from them.
1. Nike: Just Do It.
Ad Campaign: Print, Television, Internet
(At the time, Reebok outsold Nike in terms of shoe sales.) Thus, Nike developed the “Just Do It.” campaign in the late 1980s. It was popular. Nike’s sales were $800 million in 1988; by 1998, they had surpassed $9.2 billion. People still experience that feeling when they exercise, and the song “Just Do It” perfectly captured it. Would you rather not run five miles? Simply do it. Want to avoid climbing four flights of stairs? Simply do it.
When you’re trying to decide the best way to present your brand, ask yourself: what problem are you solving for your customers? What solution does your product or service provide? By hitting on that core issue in all of your messaging, you’ll connect with consumers on an emotional level that is hard to ignore.
2. Coke: Share a Coke
Ad Campaign: Print
Being so massive makes it difficult for big brands to achieve anything groundbreaking. What then did Coca-Cola do to win over the general public? By including names on each bottle, they made a personal appeal. In order to launch the Share a Coke campaign in Australia, Coca-Cola customised each bottle with the 150 most common names in the nation in 2011. Since then, the United States has imitated this practise by writing initial names in the Coke logo typeface on the front of its bottles and cans. On Coke’s website, you can even order customised bottles and request things like nicknames and college emblems.
This was a breaking story across the marketing and advertising industry. It enchanted many consumers, but it confused others. Why make something temporary so personal?
Either way, Coke received immediate attention for this campaign. Pepsi even released some sassy counter-ads shortly after the campaign launched. Theirs focused on mocking the bottle names, questioning how people truly felt when they got the wrong name.
Regular consumers of Coke are fans, and the firm has thoroughly embraced this sense of personal ownership. Even if it isn’t your name, the vending machine encourages you to “share a Coke” with whoever’s name is on the front, so that in and of itself was a wonderful thrill.
3. Absolut Vodka: The Absolut Bottle
Ad Campaign: Print
Therefore, “If it ain’t broke, don’t fix it,” as the adage goes. Absolut’s market share of vodka was a pitiful 2.5% when the campaign began. Absolut was bringing in 4.5 million cases annually, or half of all imported vodka in the United States, before it came to an end in the late 2000s.
No matter how boring your product looks, you can still tell your story in an interesting way. Let me repeat: Absolut created 1500 ads for one bottle. So, don’t feel afraid to be determined and differentiate your product in the same way.
4. Anheuser-Busch: Whassup (1999)
Ad Campaign: Television
When was the last time a commercial actually altered the way we communicate with one another? Let me respond to that query with another one: “Whassup?” This series of ads, which debuted in late 1999, shows a group of pals conversing on a group phone call (not very frequent these days, huh?) while enjoying beers and “watching the game” on television.
It is softly asked, “What are you doing?” Someone queries. Someone responds, “Watching the game, having a Bud” (a Budweiser). Funny things start to happen as additional pals answer the phone: “WHASSUP!” is yelled back and forth and goes on to become a famous catchphrase and an emblem of the beer-drinking culture that was frequently broadcast on sports networks over the following few years.
The ad took pop culture by storm during the Super Bowl in 2000, and you can still hear its echoes today. Why? Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. Dare to celebrate your audience’s absurdities. The more genuine your ad is, the more valuable your product is.
5. Miller Lite: Great Taste, Less Filling (1974)
Ad Campaign: Print, Television
The “Great Taste, Less Filling” campaign aimed to change the perception that light beer can never taste good in order to persuade “real guys” to consume it. Miller addressed the argument head-on by showcasing men sipping their light beer and praising its flavour.
For decades after this campaign aired, Miller Lite dominated the light beer market it had essentially created. What’s the lesson marketers can learn? Strive to be different. If people tell you there isn’t room for a product, create your own category so you can quickly become the leader.
6. Always: #LikeaGirl (2015)
Ad Campaign: Television, Internet
Always, a company that sells feminine care products, scored a home run with this commercial. Not because it gained popularity after airing in the 2015 Super Bowl, but rather because it delivered a ground-breaking message that hundreds of millions of people continued to recite years after the campaign ended. The campaign started as an advertisement debunking the stereotype that practising sports “like a female” is wrong or inferior. For getting best advertisements.
By the end of the commercial, the message is both succinct and motivating: girls are just as physically active and capable as boys are, especially throughout puberty, a period of life that Always and its women’s goods place a lot of importance on. The hashtag is still utilised on social media, and the message is now part of Always’s comprehensive strategy.
Acknowledge not just your audience but the challenges they face—especially the ones that reflect your time or culture. Not every societal issue is off-limits to marketers and advertisers. Take a stand on the ones you know your audience supports, and you’ll access a customer base that identifies with your passion.
7. Volkswagen: Think Small (1960)
Standalone Ad: Print
See, Americans have always tended to buy large American automobiles, and even 15 years after the end of World War II, the majority of Americans were still not purchasing small German automobiles. What then accomplished this Volkswagen advertisement? It perfectly met the expectations of the crowd. Do you believe I am small? I am, indeed. They never made an effort to change who they were.
That’s the most important takeaway from this campaign: don’t sell your company, product, or service as something it’s not. Consumers recognize and appreciate honesty.
8. Google: Year in Search (2017)
Ad Campaign: Internet
Although this advertising isn’t the oldest or most well-known on our list, throughout the course of its nine-year existence (and continued existence), it has grown to be the most effective. You might not even realise it’s an advertisement because it’s so moving and accurate.
Year in Search was first published in 2009 as “Zeitgeist,” a written analysis of the most popular Google queries made by users in the previous 12 months. Google modified it for a three-minute video the following year. Since then, it has served as a provocative annual reminder of how much we rely on Google to provide us with news and information on events that cause the entire globe to halt. View the most recent company video from 2021 above.
Remind your customers how much you care that they care. These stories elicit a variety of emotions but ultimately unite everyone—no matter what Google products they might like—through an uplifting message of how our usage of the company reflects the best in all of us.
9. Dos Equis: The Most Interesting Man in the World (2006)
Ad Campaign: Television, Pre-roll
He concludes each commercial by saying: “I don’t drink beer all the time, but when I do, I like Dos Equis. Keep hydrated, my buddies.”
The hilarious hyperbole employed in this campaign makes it memorable the next time viewers head out to buy some beer. And even though Dos Equis recently replaced The Most Interesting Man with a new actor, the original actor’s popularity in meme culture will never decline because of his short, sweet, and memorable tagline—and the cool dude vibe it makes viewers harken back to.
10. California Milk Processor Board: Got Milk? (1993)
Ad Campaign: Print
Note, though, that the ad didn’t target people who weren’t drinking milk; it instead focused on the consumers who already were.
Getting a brand-new audience to use your goods or services isn’t the only goal. Sometimes the goal is to increase the appreciation and usage of your product among your present customer base. Make your audience your brand’s champions by using marketing and advertising material to persuade them to keep utilising the goods or services you now offer.
11. Metro Trains: Dumb Ways to Die (2012)
Ad Campaign: Internet, Radio
Yes, you read that right: Dumb Ways to Die.
In Melbourne, Australia, Metro Trains wanted to convey a simple message: no horsing near train tracks. Disorderly conduct could lead to injuries or even death. Still, instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. For best advertisements
Unsurprisingly, the song is about stupid ways to pass away. For instance, removing your helmet in space or poking a grizzly bear with a stick. Since singing it is a bit morbid, it has a charming little chorus that you won’t be able to stop humming to yourself: There are so many stupid ways to die.
The moral of the story is revealed at the end of the video after you’ve seen adorable cartoon characters pass away in the silliest of ways: there are many stupid ways to pass away, but the most stupid ones would be if you died while standing on the edge of a train platform, driving through a railroad sign, or attempting to cross a train track.
This beloved, now-famous campaign communicates a simple idea in a creative and memorable way—and you don’t feel you’re being nagged the way some public service announcements do. Consider using creativity to convey your message if your subject matter is grim or boring.
12. Apple: Get a Mac (2006)
Ad Campaign: Television
While there have been many great Apple campaigns, this one takes the cake. The video above is just one of a series of iterations of this campaign, and the Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple. The company experienced 42% market share growth in its first year with its help. These commercials tell Apple’s audience everything they need to know about the product without being overt.
Just because your product does some pretty amazing things doesn’t mean you need to hit your audience over the head with it. Instead, explain your product’s benefits in a relatable way, so consumers can see themselves using it.
13. Clairol: Does She or Doesn’t She? (1957)
Standalone Ad: Print
When your advertising campaign affects DMV procedures, you know you’ve hit a chord. Contrary to what most marketers would do, Clairol didn’t want every woman on the street blabbing about using their product. They intended to convey to women that their product was so excellent that others couldn’t tell if they were actually using it.
Sometimes, simply conveying how and why your product works is enough for consumers. Showing becomes more effective than telling.
14. De Beers: A Diamond is Forever (1999)
Ad Campaign: Print, Television
It implied that a diamond ring was an essential luxury. The goal of N. W. Ayer’s strategy, according to the New York Times, was to “make practically everyone promising marriage feel forced to buy a diamond engagement ring.” for best advertisements
Advertising can make a relatively inexpensive product seem luxurious and essential.
15. Old Spice: The Man Your Man Could Smell Like (2010)
Ad Campaign: Television, Internet
The very first part of Old Spice’s “The Man Your Man Could Smell Like” campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. It became a viral success practically overnight:
As of this writing, that video has received over 51 million views. A second advertisement for Old Spice starring the same actor, Isaiah Mustafa, was released in June 2010 after several months. With an interactive video campaign where Mustafa reacted to followers’ comments on Facebook, Twitter, and other social media platforms with brief, personalised movies, Wieden + Kennedy capitalised on Mustafa’s swift rise to the moniker “Old Spice Guy. These among best best advertisements.
” The business produced 186 individualised, scripted, and amusing video responses with Mustafa responding to fans online in just a couple of days. These videos received almost 11 million views, and Old Spice added 29,000 Facebook likes and 58,000 Twitter followers as a result, according to Inc.
“We were creating and sending miniature TV commercials back to individual consumers that were personalized, and we were doing it on a rapid-fire basis,” Jason Bagley, former creative director at Wieden + Kennedy and a writer for the campaign, told Inc. “No one expects to ask a question and then be responded to. I think that’s where we broke through.”
If you find your campaign’s gained momentum with your fans and followers, do everything you can to keep them engaged while keeping your messaging true to your brand’s voice and image.
16. Wendy’s: Where’s the Beef? (1984)
Ad Campaign: Print, Television
It was used to criticise competitors’ burgers for lacking beef. Wendy’s (wisely) didn’t over-promote their hit phrase, even though it’s impossible to foresee when a catchphrase will become popular and when it won’t. The campaign barely lasted a year, giving it time to gradually complete its goals.
Be careful with your campaign successes and failures for best advertisements. Just because you find something that works doesn’t mean you should keep doing it repeatedly to the point it’s played out. Allow your company to change and grow, and you may find that you can have even greater success in the future by trying something new.
17. Procter & Gamble: Thank You, Mom (2012)
Ad Campaign: Television
Sincerely, for best advertisements you wouldn’t anticipate a commercial for a manufacturer of home and cleaning supplies to evoke such strong emotions. However, Procter & Gamble (P&G) has just released some of the best advertisements from the consumer goods sector that we have ever seen.
That’s because P&G discovered the narrative that lies beneath the story of Olympic athletes—the narratives of the encouraging mothers who encouraged these elite athletes throughout their entire lives in the run-up to that momentous achievement. And certainly, they undoubtedly had to do a lot of cleaning and laundry while travelling (presumably using P&G products).
Make your viewers sob (just kidding). Your advertisement’s season or duration is crucial. However, even if you run an advertisement, like P&G did during the Olympic Games, make sure it has a lasting impact and a message that can persuade viewers regardless of where or when they see it.
If your product or narrative has a larger, more universal tale behind it, tap into it—and put it front and center—as emotional and nostalgia marketing are effective strategies to influence people’s purchasing decisions.
18. KFC: “FCK” (2018)
Standalone Ad: Print
The advertisement in the image above is more than simply a KFC bucket with the letters scrawled on it. Additionally, it’s not a typical, unprompted advertisement for fried chicken. This apology advertisement is one of the best of all time.
In February 2018, chicken ran out at KFC’s UK locations. Yes, you read correctly: a poultry firm ran out of chicken. When a firm encounters the most ironic PR crisis in company history, which doesn’t happen often, all eyes are on the company’s answer. We’re glad to inform that KFC landed successfully.
With the help of the creative agency Mother London, KFC took out a full-page ad in Metro, the U.K.’s newspaper, rearranging its three famous initials to create a hilarious, albeit explicit, response to its product shortage. The ad depicts a KFC bucket that reads, “FCK”—as if to say, “FCK, this is embarrassing.” (You can fill in the missing letter…) best advertisements
Beneath this design, the company apologizes for what it realizes is an inexcusable, if not slightly funny, failure.
No company is beyond expressing an honest apology. And it will only get better if you can laugh at yourself while doing it. KFC’s advertisement demonstrates how to incorporate class, humour, humility, and company pride into a message that can help you recover from negative publicity and even come out on the other side with a net-positive outcome for your brand. Best procedure for best advertisements.
Use These Advertisement Examples to Inspire Your Own Ads
One of a business’s most crucial components, advertising has the power to create or break its success.
What distinguishes a successful advertising campaign? Above all else, it must effectively market your goods or service. It must be memorable and snappy.
Your next advertising campaign may be the one that grows your company to new heights with proper strategy and execution. This was all about best advertisements.